FairWinds | Your Domain Name Experts

We’ve moved from fairwindspartners.com to home.fairwinds — our brand’s very own top-level domain.

Unlike traditional TLDs, brand TLDs aren’t open for public registration and are used exclusively by the brand owner, offering greater control, security, and visibility online.

FairWinds is the leading domain name consultancy that elevates online presence by increasing website traffic, growing revenue, and improving online customer experiences.

Industry Update: ICANN has announced that the next round of new gTLD applications will open in April 2026. Don’t miss the opportunity to evaluate the pros and cons of owning your own Top Level Domain (TLD). FairWinds was the leading .BRAND application service provider in the previous round. How we can help.

Client Testimonials

"Hiring an expert for domain management has allowed Xerox to handle processes and issues worldwide more efficiently and cost-effectively. FairWinds is the backbone of a very strong team, offering up-to-the-minute information, recommendations, and reliable execution that I have confidence in."

"FairWinds has been a trusted and invaluable partner on domain name issues since 2011. Their counsel has helped us make informed decisions in a space that is notoriously opaque and they have provided both the context and leadership that has been necessary to create value and minimize costs."

"FairWinds Partners has provided invaluable expert and objective advice on a range of domain related topics and how they impact our company. From applying for, launching, and running new gTLD registries to intellectual property and security issues, they have provided tremendous value and we would not be able to navigate this complex landscape without their help and support."

Year Founded

Average Cost Savings from FairWinds Domain Audit

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FairWinds UDRP Success Rate

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Priority Domain Names Acquired for Clients

New gTLDs Applied for in Round 1

Blog

From Domains to Digital Identity: Preparing for the Next gTLD Expansion with .BRANDs – White Paper

Introduction The Internet’s Domain Name System (DNS) has evolved dramatically since its early days, expanding from a handful of generic top-level domains (gTLDs) to a diverse and dynamic ...

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FairWinds Publishes New White Paper to Prepare Brand Owners for 2026 ICANN gTLD Application Window and “dotBrand” Opportunity

WASHINGTON (December 11, 2025) — FairWinds, a leading consultancy guiding global brands through internet domain strategy and governance, today released a white paper designed to help organizations prepare ...

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How Audi Uses Their .BRAND as a Communications Supertool

By Gabe Bonifacio Operating in more than 100 countries generates a substantial digital footprint to manage. Recognizing this, the German automaker Audi fully embraced their .BRAND as a ...

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