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We’ve moved from fairwindspartners.com to home.fairwinds — our brand’s very own top-level domain.

Unlike traditional TLDs, brand TLDs aren’t open for public registration and are used exclusively by the brand owner, offering greater control, security, and visibility online.

FairWinds is the leading domain name consultancy that elevates online presence by increasing website traffic, growing revenue, and improving online customer experiences.

Industry Update: ICANN has announced that the next round of new gTLD applications will open in April 2026. Don’t miss the opportunity to evaluate the pros and cons of owning your own Top Level Domain (TLD). FairWinds was the leading .BRAND application service provider in the previous round. How we can help.

Client Testimonials

"Hiring an expert for domain management has allowed Xerox to handle processes and issues worldwide more efficiently and cost-effectively. FairWinds is the backbone of a very strong team, offering up-to-the-minute information, recommendations, and reliable execution that I have confidence in."
Xerox
"FairWinds has been a trusted and invaluable partner on domain name issues since 2011. Their counsel has helped us make informed decisions in a space that is notoriously opaque and they have provided both the context and leadership that has been necessary to create value and minimize costs."
Johnson & Johnson
"FairWinds Partners has provided invaluable expert and objective advice on a range of domain related topics and how they impact our company. From applying for, launching, and running new gTLD registries to intellectual property and security issues, they have provided tremendous value and we would not be able to navigate this complex landscape without their help and support."
Extra Space Storage Inc.
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Blog

Confusion Over What Is “Confusingly Similar”?

By Steve Levy A growing number of UDRP decisions suggest that some panels may be stretching the “confusingly similar” requirement of paragraph 4(a)(i) beyond its intended limits. The ...
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Maintaining Complainant’s Website Doesn’t Cure Use Of A Stolen Domain Name

By Steve Levy A recent UDRP decision offers a clear reminder that the unauthorized acquisition and use of a domain name is fundamentally incompatible with any claim of legitimate rights ...
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Evidence Of Bad Faith Overcomes Value Of 3-Letter Domain

By Steve Levy  A strong record of bad faith can outweigh a Respondent’s claim that a three-letter domain name was acquired for its inherent value. A recent UDRP decision ...
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