Samantha Demetriou ⬥ 26 September First there was an app to help guys answer that eternal question, “Where the ladies at?” Now, for the truly socially unfortunate who can’t even seem to find a girlfriend using a giant digital compass, there is a brand-new service: FakeGirlfriend.co. Remember that old line, “Yeah dude, I totally have […]
Samantha Demetriou ⬥ 22 September Normally, we refrain from getting too overtly political here on the DomainNameStrategy blog. And as easy as they are to make, I’m going to take the high road and remind myself that Sarah Palin jokes are passé. But we can’t push it off any longer. The Tea Party has finally
FairWinds Partners — September 15, 2011 Today we’ll begin discussing some of the risks associated with applying for and owning a branded gTLD. We’ll wrap up this discussion tomorrow. RISKS OF OWNING A BRANDED GTLD The return on investment is not clear. Because brand owners have never had the chance to own their own gTLDs
The Ups and Downs of Owning a .BRAND gTLD, Part 3: Risks Read More »
FairWinds Partners — September 7, 2011 A recent post in The Chronicle of Higher Education highlighted the fact that some universities here in the U.S. have opted to use .COM domain names in addition to their .EDU domains. Typically, universities use their .EDU domains for their main sites – think Yale.edu, Georgetown.edu, Virginia.edu, etc. –
Will New gTLDs Get a Higher Education? Read More »
Samantha Demetriou ⬥ 29 August When dealing with domain names that contain a brand or trademark and are owned by third parties, one of the first things brand owners must consider before determining a course of action is how those domains are being used. Many times here at FairWinds, we see domains containing our clients’
Atari Tries to Power-Up, Comes Off as Total n00b Read More »
Samantha Demetriou ⬥ 24 August I’m going to preface this post by saying that I was a vegetarian for seven years, I don’t own anything made of fur, and I love animals. In theory, I support what the People for the Ethical Treatment of Animals (PETA) represents, particularly its stance against animal cruelty. How it
Cock-A-Doodle-Don’t Read More »
FairWinds Partners — August 23, 2011 Early this week, Mashable reported that Nic.ly, the site of Libya’s country-code top-level domain (ccTLD) .LY registry, had been hacked by a group calling itself Electr0n. The group pointed the domain to a site with anti-Muammar Gaddafi messages. Fortunately, the hack did not impact the most widely-used .LY sites
International Security Read More »
Josh Bourne ⬥ 19 August During a recent interview with City A.M., former Chair of the ICANN Board of Directors Peter Dengate Thrush, who joined Top Level Domain Holdings in July after retiring from the ICANN Board, stated that the current domain name market is worth about $12 billion. It is unclear exactly what Dengate
Putting a Price Tag on Domains Read More »
Josh Bourne ⬥ 17 August Readers of FairWinds’ Weekly News Brief will have already learned about Go Daddy’s announcement about its pricing structure for domain name registrations in the .XXX TLD. In the Sunrise A period, each domain will cost $209.99 the first year, which includes the application fee and the first year registration, and
Dropping C’s to Get .XXX Read More »
Josh Bourne ⬥ 16 August The NFL’s preseason began on Thursday, which means we’re only a few weeks away from football season. And in my house, that means Packers games. The Packers have won more championships than any other team in the NFL. This phenomenon has led to the town of Green Bay being known
The Packers own “Titletown” – Just Not Titletown.com Read More »
FairWinds Partners — August 11, 2011 Right now, approximately five months before ICANN opens the new gTLD application period, many brands are still grappling over the question of whether or not to apply for their core brands as gTLDs, in the way Canon has indicated it will apply for .CANON. For certain brands, this will
Beyond .BRAND: The Marketing Power of “Aspirational” gTLDs Read More »
Samantha Demetriou ⬥ 20 July Yesterday I attended the Internet Governance Forum USA (IGF-USA), hosted at the Georgetown University Law Center here in Washington, DC. Specifically, I went to sit in on an afternoon workshop titled “Changing Landscape of the Domain Name System: New gTLDs and their Implications for Users: Opportunities and Risks.” The IGF-USA
IGF-USA Observations Read More »