Blog
How Audi Uses Their .BRAND as a Communications Supertool
By Gabe Bonifacio Operating in more than 100 countries generates a substantial digital footprint to manage. Recognizing this, the German automaker Audi fully embraced their .BRAND as a ...
Keep Reading
How Barclays’ .BRAND TLD Became the Centerpiece to Their Digital Identity
By Gabe Bonifacio In 2015, Barclays Bank, a leading multinational banking corporation, became one of the first financial institutions to utilize its .BRAND TLDs as its primary corporate ...
Keep Reading
How Amazon Uses Their .BRAND TLDs as Expressive and Creative Marketing Tools
By Gabe Bonifacio Amazon.com Inc., an active participant in the 2012 round of new gTLD applications, is currently leveraging the breadth of creative freedoms and marketability allowed by ...
Keep Reading
How Microsoft Used Its .BRAND to Create an Application Ecosystem
By Gabe Bonifacio After decades atop the technology industry, the software giant Microsoft recognized an issue within its domain name holdings: years of expansion led to inadvertent domain ...
Keep Reading
FairWinds and Com Laude Combine Ahead of 2026 gTLD Application Round to Deliver Unmatched Expertise to Brand Owners
Com Laude, the internet domain name provider to many of the world’s largest companies, owned by PX3 Partners, the London-headquartered private equity firm, announces today that it has acquired ...
Keep Reading
DNS Abuse Concerns May Impact Next Round of New gTLD Applications
By Alex Zins Governments participating in ICANN, through the Governmental Advisory Committee (GAC), have issued consensus advice that the new gTLDs approved during the next round of applications, ...
Keep Reading
What’s New in the 2026 gTLD Application Round: Key Changes from 2012
By Tom Wells The Internet is preparing for another expansion of the domain name space. ICANN’s next round of new generic top-level domain (gTLD) applications is set for ...
Keep Reading
The ola.com Decision – But I Thought We Had A Deal?!?
By Steve Levy If you believed that domain name disputes were boring legal squabbles, think again. The recent UDRP case between ANI Technologies Pvt. Ltd.—better known as Ola, India’s ...
Keep Reading
After 25 Years Of Cases, The WIPO & ICA’s UDRP Review Report Is Worth A Look
By Steve Levy As you know, the UDRP has been the go-to system for resolving cybersquatting disputes since 1999. But after 25 years and over 125,000 cases, it ...
Keep Reading
The Oki Data Test: Four Factors and a Twist in the Tale
By Steve Levy If you’ve ever dipped your toes into the world of domain name disputes under the Uniform Domain Name Dispute Resolution Policy (UDRP), you’ve probably heard ...
Keep Reading
FairWinds Migrates from .COM to .FAIRWINDS, Showcasing Leadership in Strategic Internet Addressing
WASHINGTON (July 15) — FairWinds Partners, the world’s leading domain name strategy consultancy, has completed the migration of its website from fairwindspartners.com to home.fairwinds. “This transition is more ...
Keep Reading
Don’t Get Caught Flat-Footed! Why Grabbing Screenshot Evidence Should Be Your First Step
By Steve Levy So, you’ve discovered an online violation—someone’s snagged a domain name that’s confusingly similar to your brand, or they’re using it in a way that just ...
Keep Reading