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How Audi Uses Their .BRAND as a Communications Supertool

By Gabe Bonifacio Operating in more than 100 countries generates a substantial digital footprint to manage. Recognizing this, the German automaker Audi fully embraced their .BRAND as a ...
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How Barclays’ .BRAND TLD Became the Centerpiece to Their Digital Identity

By Gabe Bonifacio In 2015, Barclays Bank, a leading multinational banking corporation, became one of the first financial institutions to utilize its .BRAND TLDs as its primary corporate ...
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How Amazon Uses Their .BRAND TLDs as Expressive and Creative Marketing Tools

By Gabe Bonifacio Amazon.com Inc., an active participant in the 2012 round of new gTLD applications, is currently leveraging the breadth of creative freedoms and marketability allowed by ...
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How Microsoft Used Its .BRAND to Create an Application Ecosystem

By Gabe Bonifacio After decades atop the technology industry, the software giant Microsoft recognized an issue within its domain name holdings: years of expansion led to inadvertent domain ...
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FairWinds and Com Laude Combine Ahead of 2026 gTLD Application Round to Deliver Unmatched Expertise to Brand Owners

Com Laude, the internet domain name provider to many of the world’s largest companies, owned by PX3 Partners, the London-headquartered private equity firm, announces today that it has acquired ...
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DNS Abuse Concerns May Impact Next Round of New gTLD Applications

By Alex Zins Governments participating in ICANN, through the Governmental Advisory Committee (GAC), have issued consensus advice that the new gTLDs approved during the next round of applications, ...
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What’s New in the 2026 gTLD Application Round: Key Changes from 2012

By Tom Wells The Internet is preparing for another expansion of the domain name space. ICANN’s next round of new generic top-level domain (gTLD) applications is set for ...
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The ola.com Decision – But I Thought We Had A Deal?!?

By Steve Levy If you believed that domain name disputes were boring legal squabbles, think again. The recent UDRP case between ANI Technologies Pvt. Ltd.—better known as Ola, India’s ...
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After 25 Years Of Cases, The WIPO & ICA’s UDRP Review Report Is Worth A Look

By Steve Levy As you know, the UDRP has been the go-to system for resolving cybersquatting disputes since 1999. But after 25 years and over 125,000 cases, it ...
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The Oki Data Test: Four Factors and a Twist in the Tale

By Steve Levy If you’ve ever dipped your toes into the world of domain name disputes under the Uniform Domain Name Dispute Resolution Policy (UDRP), you’ve probably heard ...
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FairWinds Migrates from .COM to .FAIRWINDS, Showcasing Leadership in Strategic Internet Addressing

WASHINGTON (July 15) — FairWinds Partners, the world’s leading domain name strategy consultancy, has completed the migration of its website from fairwindspartners.com to home.fairwinds. “This transition is more ...
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Don’t Get Caught Flat-Footed! Why Grabbing Screenshot Evidence Should Be Your First Step

By Steve Levy So, you’ve discovered an online violation—someone’s snagged a domain name that’s confusingly similar to your brand, or they’re using it in a way that just ...
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