Introduction
The Internet’s Domain Name System (DNS) has evolved dramatically since its early days, expanding from a handful of generic top-level domains (gTLDs) to a diverse and dynamic namespace including hundreds of gTLDs and plays a central role in internet mapping, brand strategy, digital security, and online innovation. With another application round for new gTLDs scheduled to open in April of 2026, prospective TLD owners once again have the opportunity to play a significant role in shaping the future of the internet.
This white paper explores the history and future of gTLDs, outlines what it takes to own and operate a TLD, and offers strategic guidance for prospective applicants. Whether your TLD-goals are defensive, innovative, or visionary, now is the time to assess the potential of owning a TLD and prepare accordingly.