Resources
Case Studies
FairWinds has a very long track record helping its clients achieve success in the domain name space. These case studies offer a look at what we have been able to achieve with our diverse client base.
Bacardi – How They Saved $100,000 Annually
Ever typed in a domain name that you thought was what you were looking for but, because of an unlucky guess or a keystroke error, you wound up ...
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Domain Name Trademark Protection Saves Company $150K
Opportunity: FairWinds’ client, a leading provider of commercial cleaning, sanitation and hygiene solutions, needed to find a better way to leverage its domain name portfolio and to take ...
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Global 500 IT Co. Improves Traffic with Domain Name Management
Opportunity: One of FairWinds’ clients, a Global 500 IT company, needed help remaining proactive about constantly adapting and improving its domain name program. This is a crucial step ...
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Reports
FairWinds compiles domain name industry reports on the legal, branding, and operational challenges and opportunities brands face while navigating the Internet.
From Domains to Digital Identity: Preparing for the Next gTLD Expansion with .BRANDs – White Paper
Introduction The Internet’s Domain Name System (DNS) has evolved dramatically since its early days, expanding from a handful of generic top-level domains (gTLDs) to a diverse and dynamic ...
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Cyber Monday 2016: Typosquatting – A Threat to Brands and Consumers
Executive Summary Many of the largest online retailers are losing significant amounts of traffic and revenue as a result of not owning and properly utilizing domain names that ...
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The Impact of ICANN’s New gTLD Program on the Domain Name Industry
In June 2011, the Board of Directors of ICANN authorized the launch of the New gTLD Program, an unprecedented move with unknown potential impacts on internet governance policies, ...
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Glossary
Are you looking for the industry definitions to key terms used within the domain name space? This Glossary is a good primer on what you need to know.