By Emily Johns Tamara Mellon — co–founder of Jimmy Choo and designer of her namesake shoe brand — thinks the fashion industry is going the way of the music industry. In an interview with Racked, the designer examines internet-only, direct-to-consumer luxury fashion brands, including her own, and how they represent an ideological shift within the […]
The Rise of Direct-to-Consumer Digital Retail and Fashion Read More »
By Steve Levy Domain name disputes may now pose more than simply a risk to one’s brand reputation. Rather than merely inputting a typo of your favorite brand and winding up at a pay-per-click website, a more sinister exploit called fast flux DNS is gaining ground among cybersquatters. What is Fast Flux DNS? With fast
How Fast Flux DNS is Hurting Brands and How It Could Affect UDRP Read More »
By Josh Bourne Nearly 50 of the new generic Top-Level Domains (gTLDs) launched through ICANN’s New gTLD Program directly relate to the banking industry. While certain financial services new gTLDs such as .BANK and .INSURANCE have been established by their operators as trusted safe-havens with significant vetting and barriers to entry, most financial services industry
Fraud in Financial Services New TLDs Less Prominent than in Other New Generic TLDs Read More »
By Emily Johns We all know the Uniform Domain Name Dispute Resolution Policy (UDRP) can be a faster and easier way to take ownership of a domain name. Did you know that the UDRP could also help you face the growing security threats such as Fast Flux DNS? Given changes to the broader Internet advertising
Webinar: Using the UDRP to Mitigate Malware Threats Read More »
By Josh Bourne We were curious how major Canadian brands were fairing when it came to cybersquatting, so we took a look at how well protected they are in the domain name space. We specifically took a look to see whether their customers are facing navigation challenges or security threats online as a result of
When it Comes to Cybersquatting How Do Canada’s Top Brands Fair? Read More »
By Tim Broughton Maintaining your online brand reputation, share of voice, and online sales is key for any business. Owning the right domain names is a key piece of this successful equation. In this post, we will be examining how domain acquisition of the right domains – both branded and generic – specifically for the
How Domain Acquisition Can Help the Retail Industry’s Bottom Line Read More »
By Steve Levy Many of you are familiar with the topic of nominative fair use in domain names. This can often occur when a non-commercial use is made of a mark such as: com for a fan site, or com for a criticism site. Similarly, commercial, for-profit uses of a trademark can be made where
Is Nominative Fair Use of Domain Names OK For a Business That Is Related to a Brand? Read More »
Executive Summary Many of the largest online retailers are losing significant amounts of traffic and revenue as a result of not owning and properly utilizing domain names that are typographical variations of their primary website(s). Traffic to typo variations of 50 of the most popular internet retail brands alone is worth over $70,000,000 per year.
Cyber Monday 2016: Typosquatting – A Threat to Brands and Consumers Read More »
In June 2011, the Board of Directors of ICANN authorized the launch of the New gTLD Program, an unprecedented move with unknown potential impacts on internet governance policies, brand protection and marketing practices, and domain name pricing trends. This report, uniquely, examines these areas of impact, offering analysis and insights not found elsewhere. It was
The Impact of ICANN’s New gTLD Program on the Domain Name Industry Read More »
Ever typed in a domain name that you thought was what you were looking for but, because of an unlucky guess or a keystroke error, you wound up on a poorly designed site boasting nothing but lists of pay-per-click ads? Some 85% of domain name sites that aren’t being used for content purposes recycle pay-per-click
Bacardi – How They Saved $100,000 Annually Read More »
Opportunity: FairWinds’ client, a leading provider of commercial cleaning, sanitation and hygiene solutions, needed to find a better way to leverage its domain name portfolio and to take advantage of more opportunities for brand promotion and protection online, in order to enhance its overall web presence. FairWinds’ solution was to propose an Efficiency Project (“Efficiency”).
Domain Name Trademark Protection Saves Company $150K Read More »
Opportunity: One of FairWinds’ clients, a Global 500 IT company, needed help remaining proactive about constantly adapting and improving its domain name program. This is a crucial step towards maximizing a domain name portfolio’s effectiveness, due to the ever-changing nature of the company and the Internet itself. FairWinds understands that companies constantly need to adapt
Global 500 IT Co. Improves Traffic with Domain Name Management Read More »