How Audi Uses Their .BRAND as a Communications Supertool
By Gabe Bonifacio Operating in more than 100 countries generates a substantial digital footprint to manage. Recognizing this, the German automaker Audi fully embraced their .BRAND as a way to strategically and creatively leverage their domain names. From consumer facing marketing domains, to multiple internal and external organizational uses, .AUDI was launched to reduce domain
How Audi Uses Their .BRAND as a Communications Supertool Read More »