Author name: fairwindsp

All I Want for Christmas is Organic Traffic

Josh Bourne ⬥ 21 December Just four more days until Christmas.  People are finishing up their shopping, wrapping gifts and, apparently, looking for Christmas online. According to Compete, traffic to the domain name Christmas.com increased by over 243 percent in November.  There is no real content on Christmas.com, just a bunch of pay-per-click advertisements.  The […]

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Happy Halloween

Samantha Demetriou ⬥ 29 October Here at the FairWinds office, we decided that instead of dressing up in Halloween costumes for work today, it would be even funnier if we all showed up dressed like Josh Bourne. From all of us at FairWinds, Happy Hallo— oh hold on, we just got an email. HAPPY HALLOWEEN! 

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Like It or Not

Samantha Demetriou ⬥ 25 October Last week, Facebook and Bingannounced a new facet to their partnership (if you use Facebook’s search bar, you’ll notice that the results page displays a section of “Web Results” presented by Bing).  For Facebook users, Bing will now incorporate information from Facebook into its search results.   Here’s how it

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FairWinds Plays Ball

Josh Bourne ⬥ 28 September FairWinds was featured in the CMO Council’s report, “Doing Away with Foul Play in Sports Marketing,” which was published Monday.  The report offers a lot of interesting insights into the issues sports marketers deal with, including counterfeit merchandise, unauthorized ticket sales, online brand hijacking and ambush marketing.  Our piece discussed

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